Strategic Health Care Marketing

Even as digital patient communication tools take on many routine needs, health system leaders recognize the strategic importance of a high-quality, efficient call center function. Making these person-to-person connections cements the relationship with the patient and reduces no-shows. Our CEO, Yuriy Kotlyar, analyzes the operational challenges of a health system’s in-house call center and the options available for controlling costs and enhancing the service patients experience in this article for Strategic Health Care Marketing.

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